Symbols and designs play an important role among various civilizations by shaping the cultures from the very beginning time of human being. This can be truly identified through the sculptures and the pharaohs of the Egyptian era. In this modern world, it is possible to see this through the various inscriptions on different objects and also by the logos of different brands. The main purpose of the creation of logos and symbols is to make reach of the product to the consumer and also made them convinced to purchase the products. Customization of the logos through set of different colors, stylish fonts and symbols plays an important role on convincing the purchasing decision of the consumer. Only through the logo and symbol of particular product a consumer can make their mind on whether purchasing the product or not. Only if the logo impresses the consumer then it will be acquired by the consumer.